For Immediate Release
Contact: Michael & Shari Cohen
1-800-784-4883

COMPETE WITH THE BIG GUYS!

NEW EMAIL MARKETING PLAN GIVES
PIZZA RESTAURANT OWNERS THE EDGE

WYNNEWOOD, PA -- Feb. 4, 2000 -- Communicating by email isn't the wave of the future. It's the reality of the here and now.
        Michael Cohen, a Wynnewood, Pennsylvania restaurant owner and
consultant, has developed an affordable way for the small pizza restaurant owner to harness email communications to build customer loyalty and increase business. Cohen, whose business is called SellMorePizza.com, knows his system works -- because it worked for him.
        "I ran a successful pizza business for 10 years in Narberth,
Pennsylvania," said Cohen "But I didn't triple my business in 10 years just
because I made great pizza. I developed an easy, direct way to market to my regular customers, and build on that steady customer base. People really like it when you stay in touch, remember their birthdays, and continually offer them incentives to come in again."
        SellMorePizza.com is a simple and affordable monthly marketing plan that gets the restaurant owner's message across by regular email broadcasts in the form of coupons and other promotions. "Even if you're not a big fan of computers, your customers are," said Cohen.
     "Every college student in America has a computer," said Costas Ximos, owner of Pizza Palace in Bryn Mawr, PA, one of Cohen's regular customers. "Staying in touch with customers by email is the wave of the future," said Ximos, who said his business increased 10 percent in four months after signing on with SellMorePizza.com.
        "By getting email addresses and fax numbers from your customers,
you'll build a targeted data base of people who already know and like your product. No other marketing plan can get you the same qualified results," said Cohen.
        Most small restaurant owners don't have a big budget for
advertising and PR. For just $39 a month, pizza restaurant owners receive a complete marketing kit and a weekly email broadcast. Cohen and his staff handle the data base and all of the email communications.
        The system is working well for Tony Greco, owner of Bravo Brick
Oven Pizza, a three store suburban Philadelphia operation. Greco has been using email coupons for four months. "Within the year I'll probably stop using coupon mailers. Check averages have increased, and we've brought in new customers."
        "The key is to stay in touch with your customers in a way they'll
remember," said Cohen. For more information about SellMorePizza.com, call 1-800-784-4883.