How Box Lunches Will Boost Sales
By Michael P. Cohen

A stellar idea to increase sales without adding employees, new equipment, new food items and most importantly requires a minimum amount of time.

Why not offer a quality and value oriented boxed lunch that can be used in any business or social application. The profit margins are great and it is so easy to do. 

For example offer a great value and quality $8.25 South Philly Style Box Lunch that is comprised of an Italian Hoagie, brownie, bag of chips & fresh fruit.  Napkins, condiments and a can of soda were also included. 

The boxes are less expensive than a fully catered lunch, easy to assemble and high in profits.  The driver is then given an incentive per box for delivery and assembling the boxes. He can also check the orders to make sure all the components are included.

Box Lunch Menu

When you are just getting started, keep it simple until it becomes a success.  Start with five different offerings such as Roast Beef, Turkey, Tuna, Vegetarian & Specialty.  Use quality ingredients and present your product in the best possible manner.  Give your customers a reason to continue using your services. 

Inside Tips To Assembly

Use a large chicken box instead of a bag.  A bag lunch is our enemy.  The bag is cheap looking and cannot qualify for an $8 - $10 price point.  Also the bag does not transport as well as a box.  Prep your boxes the night before and label each one.  In each box place condiments, forks & napkins.  Preparation is the key to an on-time delivery and success. 

Customers

How to tell the world you now offer a high quality, reasonably priced and dependable product.

  1. Tell your regular customers.  They are your biggest fans.
  2. Table tents, box toppers, menu inserts & signage.
  3. Pick up the phone book and start calling bus companies, drug reps, training centers, tour groups, accounting offices, law firms and businesses that are on the move, i.e. Dot.com companies.
  4. Post it on your web site.  The box lunch can be a very powerful addition to your menu.  Never offer deals on box lunches because they are such a good value.  Close to one hundred fifty (150) box lunches can fit in a car.  This should help the bottom line.  Businesses are always looking for a quality product at a reasonable price, so meet or exceed the needs and sell 10,000 box lunches this year.

Michael P. Cohen is a restaurant consultant and web marketer who specializes in the pizza industry. He has established the Internet Pizza Mall (www.ipizzamall.com)  which is a marketing resource center. Have a question?  Feel free to call him on his private line at 1-800-784-4883 or email at Kpizza@mskj.com.